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Apple's App Tracking Transparency feature costs social media apps nearly $10 billion in ad revenue
Apple's App Tracking Transparency feature costs social media apps nearly $10 billion in ad revenue
Bitefire
October 31, 2021
Apple's App Tracking Transparency, designed to allow iOS users to opt-in or opt-out of tracking by third-party apps, has cost social media firms nearly $10 billion in advertising revenue.
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