If we rewind a few years back, Tesla's first foray into electric cars was the Roadster, positioned in the expensive supercar niche whose clients are used to shelling upwards of a hundred grand for a hamster wheel of a car that can go from zero to hero in no time flat.
This allowed it to work with higher margins, which along with subsidies, green credits and investor hopes, would subsequently let it expand into the capital-intensive mid- to low-price range where economies of scale would eventually kick in.
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