T-Mobile just sent us its Q4 results with a buoyant 2020 recap that literally says "BEST YEAR EVER" in all caps. If you are wondering why the enthusiasm, well, everyone's favorite underdog of a carrier managed to blossom into everyone's favorite second-largest carrier in the US, as well as the largest and fastest 5G network just in the second half of 2020.
What's more, the way T-Mobile did it was not via a price war and viral marketing attracting subs, although there was a fair bit of that as well, especially during the reign of its former CEO John Legere.
0 Comments