Apple and Facebook have recently been feuding over the former's new privacy policies, particularly the upcoming feature which would require users’ permission to track their activity. The feature would greatly impact personalized advertisements, which are a major source of revenue, and this explains why it has drawn the ire of CEO Mark Zuckerberg. The Cupertino giant had previously added on apps in the iOS App Store. These contain information about the data types an app may collect, and whether that data is used to track users.
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