The most popular watch in the world is not made by Rolex, Timex, Seiko, Casio, and Citizen. Actually, it is made by Apple. The Apple Watch smartwatch will be six years old next April and it outsells much older competition. Rolex, for example, is over 115 years old. Timex has been around for more than 166 years. It could be the way that the Apple Watch looks out for your health that makes it so popular. Sure, Timex watches might take a licking and keep on ticking, but the Apple Watch makes sure that you're still ticking after taking a licking.
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