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Anti-tracking feature shows up in iOS 14.4 beta

The feature coming to iOS that is beginning to surface in the iOS 14.4 beta. Once the stable version of the update has been disseminated, iOS users will receive prompts from certain apps asking them for permission to track their visits to other sites and apps. This data is collected by apps like Facebook and used to send customized advertisements to iOS users. These ads bring in more revenue to firms like Facebook since they are targeted and perhaps more likely to result in a sale for the advertiser.

Last week, with its new feature. , iPhone users who have updated ...

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